Companies
Stone Cross Gardening Services - Print
Planning Documents
Stone Cross Gardening Services - Mind map, mood board, visualisation diagram, proposal, asset log, page mock up.
Deadline : Fourteen weeks to produce a campaign.
Services: Stone Cross Gardening Services - Gardening
- Poster
A campaign message - To buy the service/hire the company
A slogan/ strap-line - Quality work. Locally committed. Always reliable!
The main imagery - Gardens, Plants, Pollinators, Flowers, Gardening Tools, Satisfied Clients
The purpose of the poster campaign is to promote the Stone Cross Gardening Services brand as well as advertise the companies first class customer service. The poster will target a mass audience because the posters will be put up in outdoor public places such as bus stops, town squares, shop windows, and train stations. Therefore this will target the general public which is made up of a large variety of ages, religion, social classes, ethnicities.
- Audio: Radio
A campaign message - To buy the service/hire the company
A slogan/ strap-line - Quality work. Locally committed. Always reliable!
The main imagery - Radio advert (there is no imagery)
We have chosen to make a radio advertisement because it links to the target audience. This is because it mostly targets older age demographics because they are digital migrants and grew up with radios and will use them because of the familiarity and nostalgia. An older audience would want our service because of their decreased mobility thus not being able to reach high or bend down low. As well as this people who are busy working either at home or at their place of work. tend to listen to the radio whilst working meaning that they would hear our advert. People who have busy jobs tend to want a garden but never have the time to tend to it meaning that we would be able to step in and help them.
- Social Media:
A campaign message - To buy the service/hire the company
A slogan/ strap-line - Quality work. Locally committed. Always reliable!
The main imagery - Gardens, Plants, Pollinators, Flowers, Gardening Tools, Satisfied Clients
We would use social media because it targets a wide audience range. This is because we can make the social media campaign span multiple social media platforms thus targeting a range of age groups. Such as making it compatible for Instagram, Facebook and Twitter. This is so that a range of ages is targeted being around 25-75 however there will be age outliers (some younger some older than what we intend to target however we will disregard them as these people (at least at the younger end of the spectrum) will most likely have no use for our services.
