LO1 Campaign Analysis A Quiet Place

 January, February, March, April 2018 (Film released April 8th) 

The ad campaign targets a niche audience because the film is a PG-13 this is denoted by the house-style colours of the film being black and red. Black signifies darkness mystery and death whilst red signifies blood, violence and anger. We can also connote that the film is a niche non-family audience because the ratings/reviews of the film are arranged in a way for it to say STFU short for the phrase Shut The F**k Up. The use of the swearing highlighted out to the audience not only makes it follow the codes and conventions of a horror film but also signifies it being a mature film. The ad campaign is trying to hint at the idea of the film through Emily Blunt's gestures like her hand over her mouth and finger to her lips signifying quiet the phrase in white bold text STFU and the soundproof booths they rolled out. The ad campaign is also trying to connote that it is a tent pole movie as the name is A Quiet Place creating enigma and suspense where are they? Why are they quiet? What's hunting them? The ad campaign uses stereotypical codes and conventions of the thriller and horror genres such as connoting suspense and enigma, creating fear and tension, having a dark and foreboding colour scheme, using darkness and shadows to connote further suspense and enigma and using the actor's gestures and movements such as in the ad below as Emily Blunt is looking away from the camera clearly distracted and fearful of the shadow in the doorway. What does this mean/ Who's there? The ad campaign also uses bold red or white font to stand out but particularly uses the red font to draw attention and denote the major plot points of the movie. Such as in the one below the words in red font are ''hear' and 'hunt' which is a major plot point of the film as the creatures that are in the film hunt by hearing. By making these two words red it allows the main parts of the advert that connote intrigue to come across and be more memorable for the audience.