A - Doesn't show the face of the person driving the car connoting ideal self/partner which basically means the audience can see themselves driving the car, also not showing the face means it can only target an audience by their salary/disposable income. The car is driving out in the countryside and people with high disposable income either live near or in countryside (stereotypically) and own land.
B - Wide range of vegetables shown connotes them as organic and 'all natural', tis is done because people with higher disposable income have the availability to chop and choose what they eat and the quality of the products they buy. As well as this the diverse range of produce connotes M&S as unique and the phrase 'Only M&S' with the brand name in bold further connotes this.
C1 - The Price range for Mazda is very varied going from a low £16,980 to £43,895, meaning there is a price range of £26,915 meaning it appeals to the full range of social classes but its median lies in the C1 area. Chosen Ad Campaign: Cadbury Darkmilk
Cadbury introduced the product in September 2018.



No comments:
Post a Comment