What is covered by law in advertising?
Copyright
Intellectual Property Rights
Legal Vs Ethical
Legal - Anything governed by law.
Ethical - 'issues' not covered by law which may raise strong feelings or more question in the audience.
- Driving without a seatbelt - Legal
- Asking a friend for money - Ethical
- Erecting a new fence between you and your neighbours - Ethical if its your fence and you may want to let them know. Legal if it's their fence and you don't seek permission etc.
- Leaving someone in the street who is dying - Ethical
Legal Bodies:
Ofcom - (Office of Communications) is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom. Ofcom has wide-ranging powers across the television, radio, telecoms and postal sectors. They control all media and advertising meaning they are the first body that people will complain too.
Ofcom has wide ranging powers across the television, radio, telecoms, and postal sectors. It has a statutory duty to represent the interests of citizens as consumers buy promoting competition and protection from harmful or offensive material. Some of the main areas Ofcom presides over are licensing, research, codes and policies, complaints, competition and protecting the radio spectrum from abuse.
BBFC (British Board of Film Classification) - The British Board of Film Classification is a non-governmental organisation founded by the British film industry in 1912 and responsible for the national classification and censorship of films exhibited at cinemas and video works released on physical media within the United Kingdom. From U-18, there is also E - Sports highlighting, R - Pornography only.
The BBFC are responsible for the classification of ilm in Britain. All films to be released to the public re subject to BBFC classification. The BBFC also regulator the content of trailers and promos for films to ensure they are only seen by suitable audiences.
ASA (Advertising Standards Authority) - The Advertising Standards Authority is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances.
1.
Print and Publishing
2. Target Audience:
definitely a fifteen plus film as the house style colours of the film are Red, White and Black. red denotes violence, blood anger and hatred, also passion.
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