Target Audience

 Target audience - an identified group of consumers targeted by the advertiser (media producer) based on socio-economic factors such as:

Age

Gender

Disposable Income

Geographical Location

Activities/Interests 

Primary audience - focused targeted group a campaign is aimed at

Secondary audience - People outside the targeted primary group but still engage with the media product.

Age - 43 (Average) 

Gender - Either 

Disposable Income - ABC1C2

Geographical Location - England

Activities/Interests - Nature, Wildlife, Horticulture 

Primary audience - Disabled people/Less abled people

Secondary audience - Busy people/ people who don't have time for a garden but want one. 

The higher a persons social class, the more disposable income they have:

A - high disposable income

B - large disposable income

C1 - good disposable income

C2 - some disposable income

D - small disposable income

E - none

Public Domain - Billboards, street signs (digital), buses.

Print - Newspapers - saturation

TV - 

Web - 

Social Media - 

A - Upper middle class - Higher managerial, administrative or professional

B - Middle class - Intermediate managerial, administrative or professional

C1 - Lower middle class - Supervisory or clerical, junior managerial, administrative or professional

C2 - Skilled manual worker - Skilled manual workers

D - Working class - Semi and unskilled workers

E - Those at lowest levels of subsidence - State pensioners or widows (no other earner), casual or lower grade worker

A, B, C1 and Age 

there is some direct correlation between a person being categorised into the top bands of the NRS data and age.

Reasons Include: Education, Professional development, Business Growth and Career progression.

it is therefore more likely A's will be older (30+)