Connotation: An idea or feeling which a word invokes for a person in addition to its literal or primary meaning e.g. Red = Danger
Denotation: The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests
Demographic: A particular sector of a population. (e.g. Age, Gender, Social Class, Race...)
Iconography: The visual images and symbols used in a work of art or the study or interpretation of these
Branding: The promotion of a particular product or company by means of advertising and distinctive design
Example Ad Campaign: A Quiet Place
Public Domain:



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