Tuesday, September 13, 2022

Unit 20 - Advertising Campaign

Connotation: An idea or feeling which a word invokes for a person in addition to its literal or primary meaning e.g. Red = Danger

Denotation: The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests

Demographic: A particular sector of a population. (e.g. Age, Gender, Social Class, Race...)

Iconography: The visual images and symbols used in a work of art or the study or interpretation of these 

Branding: The promotion of a particular product or company by means of advertising and distinctive design



Example Ad Campaign: A Quiet Place

Public Domain:


Web:

Print:

Buy This:
Adobe Photoshop
YouTube Premium
God of War: Ragnarok
Xbox Ultimate Plus

Watch This:
Andor (Disney +)
Smile (Cinemas)
Baki Hanma (Netflix)

Support This:
Macmillan UK
RSPCA Adopt A Puppy
WWF Adopt A Tiger
CATS Protection























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LO2: Location Recces for shooting/photography

Photography: Doncaster, Sprotbrough DN5 7QH Shooting:  We aren't filming anything as we are doing a social media campaign, radio advert ...