PAMCO Grading

 A -     Doesn't show the face of the person driving the car connoting ideal self/partner which basically means the audience can see themselves driving the car, also not showing the face means it can only target an audience by their salary/disposable income. The car is driving out in the countryside and people with high disposable income either live near or in countryside (stereotypically) and own land.

B - Wide range of vegetables shown connotes them as organic and 'all natural', tis is done because people with higher disposable income have the availability to chop and choose what they eat and the quality of the products they buy. As well as this the diverse range of produce connotes M&S as unique and the phrase 'Only M&S' with the brand name in bold further connotes this.

C1 - The Price range for Mazda is very varied going from a low £16,980 to £43,895, meaning there is a price range of £26,915 meaning it appeals to the full range of social classes but its median lies in the C1 area. 

 

Chosen Ad Campaign: Cadbury Darkmilk

Cadbury introduced the product in September 2018. 

Gender Roles In Advertising

 Female

• Mother 
• Wife
• Object of desire
• Weak
• Socially needy
• User

Male

• Father
• Husband
• Provider
• Strong
• Independent
• Creator

The oldest saying in advertising is 'Sex sells', this basically means using the audience's gender to drive their response to your campaign.

Through use of 'ideal self' models and celebrities audience members are attracted to products as a result of their attraction to the image.

The fragrance and fashion industry have rarely varied from this in their modern advertising. 

Definitions of:

Ideal Self - The ideal self is the part of a person's self-concept that consists of their desires, hopes, and wishes

Intertextuality - Intertextuality is the referencing of a media product by another media product.

Pastiche - A pastiche is a work of something that imitates the style or character of the work of one or more other media products. Unlike parody, pastiche imitates the work, rather than mocking it.

Endorsement - An endorsement is a form of public support or approval. Endorsements are given to politicians and products. If you give something an endorsement, you're basically saying "I approve of this person or product." Celebrities give politicians an endorsement if they think you should vote for them.       

Call to Action - Call to action is a marketing term for any design to prompt an immediate response or encourage an immediate sale.

Advertising Campaign:

Mugler

Gender - Aimed at women 

Method - uses ideal self/partners i.e. Zendaya

A Quiet Place -Creating Profit

                                                                        Print; 

                                                                        Web:

                                                                Public Domain:

                                             

1) it clearly targets its target audience well through the denotations of the house colour scheme of black and red. As black has denotations of nightmares, hiding and being secretive and red has denotations of violence, death, anger and love 

Unit 20 - Advertising Campaign

Connotation: An idea or feeling which a word invokes for a person in addition to its literal or primary meaning e.g. Red = Danger

Denotation: The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests

Demographic: A particular sector of a population. (e.g. Age, Gender, Social Class, Race...)

Iconography: The visual images and symbols used in a work of art or the study or interpretation of these 

Branding: The promotion of a particular product or company by means of advertising and distinctive design

Example Ad Campaign: A Quiet Place

Public Domain:

Web:

Print:

Buy This:

Adobe Photoshop

YouTube Premium

God of War: Ragnarok

Xbox Ultimate Plus

Watch This:

Andor (Disney +)

Smile (Cinemas)

Baki Hanma (Netflix)

Support This:

Macmillan UK

RSPCA Adopt A Puppy

WWF Adopt A Tiger

CATS Protection

Target Audience

 Target audience - an identified group of consumers targeted by the advertiser (media producer) based on socio-economic factors such as:

Age

Gender

Disposable Income

Geographical Location

Activities/Interests 

Primary audience - focused targeted group a campaign is aimed at

Secondary audience - People outside the targeted primary group but still engage with the media product.

Age - 43 (Average) 

Gender - Either 

Disposable Income - ABC1C2

Geographical Location - England

Activities/Interests - Nature, Wildlife, Horticulture 

Primary audience - Disabled people/Less abled people

Secondary audience - Busy people/ people who don't have time for a garden but want one. 

The higher a persons social class, the more disposable income they have:

A - high disposable income

B - large disposable income

C1 - good disposable income

C2 - some disposable income

D - small disposable income

E - none

Public Domain - Billboards, street signs (digital), buses.

Print - Newspapers - saturation

TV - 

Web - 

Social Media - 

A - Upper middle class - Higher managerial, administrative or professional

B - Middle class - Intermediate managerial, administrative or professional

C1 - Lower middle class - Supervisory or clerical, junior managerial, administrative or professional

C2 - Skilled manual worker - Skilled manual workers

D - Working class - Semi and unskilled workers

E - Those at lowest levels of subsidence - State pensioners or widows (no other earner), casual or lower grade worker

A, B, C1 and Age 

there is some direct correlation between a person being categorised into the top bands of the NRS data and age.

Reasons Include: Education, Professional development, Business Growth and Career progression.

it is therefore more likely A's will be older (30+)